There is a fair few amount of different numbers being thrown around. Some are reporting a weekend opening of $45m-$50m. Usually, Marvel films rake in around $100m easily so this is a huge drop.
We’re hearing reports that the production costs for the movie are upwards of $270m but it’s likely the film may not make much more than that.
This will further disappoint executives considering the first Captain Marvel film brought in over $1b at the box office making it a huge financial success despite lower audience reviews.
This does track back to the article I wrote yesterday where Marvel is considering bringing back Iron Man and Black Widow – you can read it here. I feel like there’s a mix of issues when it comes to the film again.
The trailers looked generic. Ms. Marvel’s show didn’t do overly well and the change-up in her origin wasn’t great. I just don’t think people care. Nothing has truly been built up for this for people to actually care. That’s the issue.
Captain Marvel was largely missing during Endgame and only showed up at the end. There’s been no development towards her film despite Kamala having a full-blown show and Monica being a mainstay in WandaVision. Absolutely nothing has built up to this so that’s why I’m struggling to truly care about it.
After the pandemic, Marvel needs to ensure they take the right direction. They’ve shown they can pull out successful films. Guardians of the Galaxy Vol. 3, Spider-Man: No Way Home, and Doctor Strange in the Multiverse of Madness were all financial successes.
It is tracking that this film may be one of the worst-performing MCU films and I hope it turns around.